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Wallpaper or Paint? How to Choose for Your Room

Bill Game, Founder & Lead Decorator, BGDecorators

Bill Game

Founder & Lead Decorator, BGDecorators

28 May 2026 · 8 min read

Freshly hung wallpaper on a wall, finished neatly by BGDecorators

Wallpaper or paint is one of the more enjoyable decisions in decorating, and one people often agonise over. The truth is there's no universal winner; each has its strengths, and the right choice comes down to the room, the look you're after and how long you want it to last. Having hung and painted plenty of both over the years, here's an honest comparison to help you decide.

Where paint wins

Paint is the practical all-rounder. It's quicker to apply, easier and cheaper to change when you fancy something new, and simple to touch up if a wall gets marked or scuffed. With the huge range of colours and finishes available, it suits almost any room, and a wipeable finish handles kitchens, bathrooms and busy hallways well. If you like to refresh a room every few years, or you're not sure you'll want the same look for long, paint keeps your options open.

Where wallpaper wins

Wallpaper brings something paint can't: texture, pattern and depth. It can add warmth and character to a room, hide certain wall imperfections, and create a real focal point. Modern papers come in finishes from subtle textures to bold prints, and a good-quality paper that's properly hung will look excellent for many years. It's ideal where you want a room to feel finished and distinctive rather than simply painted.

Cost and effort

As a rule, wallpapering costs more than painting the same wall. Hanging paper well is a skilled, slower job, matching patterns, getting seams right, working around sockets and corners, and the paper itself ranges from inexpensive to premium. Painting a plain wall is usually quicker and cheaper. That said, the comparison depends entirely on the room and the products, so it's worth getting it priced rather than assuming. Our guide on what painting and decorating costs explains what goes into either.

A feature wall combining a bold finish with painted surrounding walls
A papered or bolder feature wall with painted surrounds is a popular way to get the best of both.

Durability and practicality

Both last well when done properly. Paint has the edge for easy maintenance, a scuff can be wiped or touched up, and a repaint is straightforward. Good wallpaper is durable too, and washable and 'scrubbable' papers cope with everyday life, but damage is harder to repair invisibly and a full change is more involved. In very wet or steamy rooms, a quality wipeable paint or a moisture-tolerant paper, chosen carefully, tends to be the safer bet.

Preparation and removal

Whichever you choose, the wall underneath has to be sound and well prepared, that's the part that makes either finish look good and last. For wallpaper we often hang lining paper first to give a smooth, even base. If you're switching from old paper to paint, the paper needs stripping and the wall making good before painting. As with everything in decorating, surface preparation is where the quality really comes from.

The best of both: a feature wall

You don't have to pick one for the whole room. A single feature wall, papered or in a bolder colour, with the surrounding walls painted, is a popular and easy-to-live-with way to add character without committing every surface. It's also simpler to change later than a fully papered room. If you're choosing colours and finishes for a scheme, our guide on how to choose paint colours is worth a read alongside this.

Our take

There's no single right answer, it depends on the room and on you. We hang wallpaper and do interior painting to the same standard, so we're glad to talk through what suits your room, your budget and how long you want the look to last, without pushing you one way or the other. Get in touch and we'll help you decide.

Frequently asked questions

Is wallpaper more expensive than paint?
Usually, yes, for the same wall. Hanging paper is a skilled, slower job than painting, and the paper itself ranges from inexpensive to premium, whereas painting a plain wall tends to be quicker and cheaper. It really depends on the room and products, so it's best to get it priced.
Does wallpaper last longer than paint?
Both last well when done properly. A good-quality paper, well hung, will look great for many years, and washable papers cope with daily life. Paint has the advantage of being easy to touch up and quick to refresh. Which lasts 'better' really depends on the room and how it's used.
Can you wallpaper a bathroom or kitchen?
Some papers are made to tolerate moisture and can work in these rooms, but in very wet or steamy areas a quality wipeable paint is often the more reliable choice. We'll advise on what suits the specific room rather than giving a blanket answer.
Do walls need preparing before wallpapering?
Yes. Walls need to be sound and smooth, and we often hang lining paper first to give an even base. Preparation matters just as much for wallpaper as it does for paint, it's what makes the finished result look right and last.
Can you remove old wallpaper and paint instead?
Yes. We strip the old paper, make good the wall underneath and redecorate. How long it takes depends on the condition of the wall once the paper's off, which we'll assess as part of the job.
What exactly is a feature wall?
It's a single wall finished differently from the rest of the room, papered, or in a bolder colour, while the other walls are painted. It's a low-commitment way to add pattern or a strong colour, and it's easier to change later than redoing the whole room.

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